CLIENT: JC Penney/BET 360

The Indigo team conceived, wrote, produced, casted and directed, a series of Christmas holiday spots "Feel The Joy of Giving" for JC Penney promoting the spirit of the classic adage, "it's better to give than receive."

The spots aired nationally on Black Entertainment Television and targeted the African American consumer market. They were shot in green screen and in post-production we incorporated HD graphic composting techniques with after-effects.

Project turnaround time: 2 weeks.