The Black Consumer | In Focus
CLIENT: Video Advertising Bureau/BET 360
"Black consumers are an underestimated force in the American economy, but not for long." (The Atlantic)
The Indigo team conceived, wrote, produced and directed this viral video, "The Black Consumer: In Focus" for VAB's (formerly Cabletelevision Advertising Bureau) the "Reaching Black Consumers" digital and print marketing campaign.
Indigo's video concept was all about telling the "untold story" of the "underestimated affluence and buying power" and "growing impact" of African American consumers on the American economy across a number of areas, specifically television, technology, music, social media and on social issues.
And why, it's time for leading brands and companies to "build and sustain" deeper, more "meaningful connections" with this untapped yet growing market segment.
The Black Consumer: In Focus
Source – https://vimeo.com/143699587