CLIENT: National Capital Coalition to Prevent Underage Drinking (NCCPUD) 

The Indigo team conceived, wrote, produced, casted and directed this PSA outreach campaign, “Think Again” for the National Capital Coalition to Prevent Underage Drinking (NCCPUD) to respond to the challenges of underage drinking in the District of Columbia.

The spots featured DC area youth peer educators as the talent who play an active role in implementing NCCPUD’s youth intervention programs aimed at reducing underage drinking in the capital region.