The Black Consumer | In Focus
CLIENT: Video Advertising Bureau/BET 360
"Black consumers are an underestimated force in the American economy, but not for long." - The Atlantic
Conceived, wrote, produced and directed this digital video, "The Black Consumer: In Focus" for the Video Advertising Bureau's (formerly CableTelevision Advertising Bureau) "Reaching Black Consumers" digital and print marketing campaign.
Indigo's creative concept was all about telling the "untold story" of the "underestimated affluence and buying power" and "growing market impact" of African American consumers on the American economy across a number of verticals; broadcast, technology, arts/culture, music and social media.
And why, it's time for leading brands and companies to "build and sustain" deeper, more "meaningful advertising connections" with this untapped yet very influential and rising market segment.
The Black Consumer: In Focus
Source – https://vimeo.com/143699587